Benefits of Language Training for your Workforce
Language training can make your business more profitable by increasing
efficiencies, decreasing turnover and enhancing your ability to communicate
with your growing Spanish-speaking customer base. A small investment
in developing your people's ability to communicate across cultures pays
for itself - many times over - in a short time.
It's the smart thing to do
- Your managers need to be able to hire, train, praise and develop
their employees in a language they understand. Can they?
- Your employees need to understand company policies and safety signs,
communicate effectively with customers and managers and feel respected
and valued. Do they?
- The 40 million Hispanic consumers in the US will choose to spend
their money at establishments that understand their language and culture.
Do you?
It's the profitable thing to do
- If your employees and managers understand each other, they'll be
more productive and efficient.
- Employee turnover is costly. If your
employees feel valued, they'll stay.
- If your employees can read safety signs posted in English, they'll
have fewer accidents - and you'll have fewer worker's compensation
claims and lost work days.
- If you can speak your customers' language, you'll win their loyalty
and their dollars.
It's the right thing to do
We work in a business environment where social responsibility is playing
a larger role in the decisions we make. Great companies are the ones
that serve their workers, their customers and the common good, so what's
best for your employees and the broader community often ends up being
better for your business as well. Companies that are socially responsible
attract better employees and more effectively engage - and therefore
retain - current employees.
As our nation continues to change, if your business is to be successful,
it needs to adapt to these changes. Be proactive and set yourself apart
from the others when it comes to harnessing the talent of non-English
speaking employees and attracting Spanish-speaking customers.
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Our Changing Nation
- US Hispanic purchasing power, currently at $700 billion,
is expected to reach $1 trillion by 2010.
- Immigrants from across the globe will account for a majority
of growth in the workforce over the next two decades.
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Turnover
The cost of replacing a single hourly employee typically
starts at $4000. Imagine investing the same
money to train 30 employees. Employees that feel invested
in invest back in their company through job loyalty. If even
one of those 30 employees decides not to leave your company,
the training will have paid for itself.
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